Helika Logo (2)
SIGN IN

From Drop-offs to 183K Quest Completions: How Helika Powered Wanderers' Success

Wanderers struggled to receive any actionable insights from the complex and decentralized Web3 space, making it difficult to track player behaviors and understand which game features were driving engagement and where players were dropping off. The inability to track player behaviors and understand key engagement drivers resulted in missed opportunities for player retention and optimization, which are critical for long-term success for games.

BOOK A DEMO

Challenge

Wanderers understood the essence of retention and engagement but faced difficulties getting granular data insights to understand which features of their game and platform were retaining attention, where users were dropping off, what was converting, etc. This created challenges for the studio to effectively track on and off-chain behaviors to create user personas and optimize their experiences.

Helika’s dedicated customer success manager met with the Wanderers weekly, who took the time to understand what their goals were, understand their users, and what they were trying to achieve. Offering extensive reporting, analysis, and data solutions to ensure the data could be turned into an actionable engagement optimization strategy.
Helika’s data analysts built detailed user profiles based on engagement and retention behaviors. We accurately tracked player drop-off points and conversion rates across various quests and gameplay elements.
Through Helika’s data-driven insights, Wanderers was able to adjust the difficulty of their quests. Initial data showed that most quests were too difficult, leading to low completion rates. Based on this, the Wanderers team simplified the quests, resulting in better player progression and higher engagement.

Solution

Helika implemented a custom analytics solution, providing Wanderers a holistic view of their statistics on a platform and game level. Through Helika’s data-driven insights, Wanderers was able to adjust the difficulty of their quests. Initial data showed that most quests were too difficult, leading to low completion rates. Based on this, the Wanderers team simplified the quests, resulting in better player progression and higher engagement.

Telemetry as a Service

Using Helika’s expertise Wanderers was able to accurately capture data needed to to identify key patterns and opportunities for improvement.
Modular ID System

Helika helped in the creation of Wander ID, a modular ID system that allows players to use logging-in methods they are familiar with, while still having Web3 components like wallets. This 1-ID system allowed the team to build out their personas, without having to segment wallets and needing them to tie back to the game.
Dedicated Analyst Support

A dedicated customer success manager met with the Wanderers weekly, who took the time to understand what their goals were, understand their users, and what they were trying to achieve. Offering extensive reporting, analysis, and data solutions to ensure their data is understood in actionable terms.

What Helika Unlocks

4.3x

More Levels Played
62%

Increase in Progression Efficiency
5.9x

More Total Minutes Played
Helika powered and tracked over 183,000 quest completions.

Nick Greenawalt

Founder

“Helika is the backbone of all our statistics and analytics and has given us the ability to do things we weren’t able to do ourselves, such as create in-depth quests, fire events from our game, and look them in a dashboard, a no-code solution for the team”
“It’s almost like a god view of your entire company, in one dashboard”
BOOK A DEMO
We are onboarding select Studios to our platform. Drop your information here and we’ll be in touch soon.