Video games of the past faced challenges of rewarding players with only in-game items without real world value. However, with the rise of blockchain technology and the introduction of airdrops, the gaming industry has seen a revolution in how players are rewarded for their time and skills. This new trend of play-to-airdrop games gives players the opportunity to earn valuable tokens while immersing themselves in engaging gameplay.
This marketing strategy has proven to be successful but there are some important factors to consider before making any investment decisions. In this article, we will explore the key factors that contribute to the success of play-to-airdrop games and how they are changing the gaming landscape.
Key Takeaways:
- Crypto airdrops can improve the gaming experience.
- Digital assets with real-world value should be tracked for optimal results.
- Even minor adjustments to your airdrop campaign can create dramatic changes.
How The Airdrop Model Improves Player Interactions
Through smart contracts, a new marketing strategy has emerged for Web3 video games. With social media being the primary avenue for marketing, airdrops can easily garner attention and attract new players to the game. As players participate in the game and complete certain tasks or challenges, they are gifted with valuable crypto rewards. This can be as much money as the game developer chooses.
The reason why the crypto space is ideal for such a model is because of its decentralized nature. The rewards given to players hold real-world value and are not confined within the game’s ecosystem. This creates a sense of trust and transparency between players, developers and token holders. As an incentived game, players are more likely to stay engaged and invested in the success of the game. This leads to a stronger community and ultimately, better player interactions.
Blockchain-Based Games Can Provide Tangible Rewards (If Done Correctly)
With players knowing about potential future rewards, directly airdropped to their crypto wallets, these earn models can increase the amount of daily active users. If paired with experience points, which grant access to new levels and features within the game, players are incentivized to stay engaged and explore all aspects of the game. This creates a more immersive experience for the player, leading to longer play times and increased loyalty to the game.
Player engagement can be improved through various ways thanks to Helika’s proprietary data systems, and immediate token rewards can be one of them. However, without a data partner like Helika tracking the campaign, a negative user experience can cause a loss of users and damage to the game’s reputation.
With Helika gaining the attention of developers, various case studies (which can be explored on our website) have emerged proving that games that utilize advanced analytics can improve the effectiveness of these campaigns as well. Remember, as real-world value is given out via airdrops, a strong ROI needs to justify the cost. That’s why advanced analytics is vital to the success of these campaigns.
Final Thoughts
Crypto assets provides an exciting new element to marketing of games and can potentially lead to long-term success. With blockchain-based rewards, players are incentivized to participate in the game’s ecosystem, leading to increased user engagement within a game’s ecosystem. With additional rewards deposited automatically into a player’s crypto wallet, user engagement and player participation is expected to increase, and as a result higher revenues can be projected.
Blockchain technology has unlocked this possibility. Your creativity as a game developer can gamify the on-boarding process. But it’s analytics and data tracking that ensures that this process is successful in the long run. With Helika’s advanced analytics and data systems, game developers can easily track user engagement, identify trends and optimize their campaigns for maximum effectiveness. Contact us today to learn more about how Helika can help your game succeed in the crypto gaming market.
