User engagement rate is a crucial metric that measures how active and involved your users are with your game. It helps you understand user behavior, loyalty (user churn), satisfaction, and ultimately drives business growth.
In this article, we’ll discuss the most important user engagement metrics and how it applies to your game’s overall performance.
7 Customer Engagement Metrics To Track
There are more engagement metrics to track beyond the main ones listed below. This is because even during your game’s marketing, engagement metrics such as post likes and shares on social media or app store views are also indicative of your game’s popularity. For now, let’s take a look at the most important user engagement metrics when it comes to gameplay.
1. Monthly Active Users (MAU)
Monthly active users refer to the number of unique users who have opened your game at least once in a given month. This metric gives you an estimate of your user base, and tracking its changes can help identify patterns and trends in user behavior.
2. Weekly Active Users (WAU)
Weekly active users (WAU), much like monthly active users (MAU), track the number of unique individuals who engage with your game at least once during a given week. This metric can help you discover ‘Weekend Warriors’ or users who only engage with your game during certain days of the week. Identifying these patterns can help you tailor your game updates or marketing strategies to target these specific user groups.
3. Daily Active Users (DAU)
These are your most dedicated and engaged users who open your game daily. Tracking this metric can help you understand the frequency of gameplay among your user base and identify potential areas for improvement, such as adding new daily challenges or updates to keep them engaged. You can also reverse engineer this audience and discover what features or aspects of your game resonated with them and use that as a selling point in your marketing efforts.
4. Click-Through Rate
If there is a pop-up encouraging a purchase or a new update, the click-through rate (CTR) is the percentage of players who clicked on it. This metric can help you gauge how effective your in-game prompts are at getting players to take action. A low CTR could indicate that your prompts are not enticing enough, and you might need to revise your messaging or offer more attractive deals.
5. Total Engagements
One of the most underrated user behaviour metrics to track is total engagements. A high engagement rate is a critical indicator of your game’s success as it shows that users are actively interacting with your game and its features. This metric can help you understand which parts of your game are more popular among users and allow you to optimize them for better retention rates.
6. Average Engagement Time
Beyond the total amount of time users spend in your game, it’s also essential to track the average engagement time per session. Average session length is helpful for idle games but when it comes to more active games, where users are engaged in constant gameplay, tracking the average engagement time can provide valuable insights.
A longer average engagement time indicates that users are more invested in your game and find it entertaining enough to stay for extended periods. Furthermore, this metric can help you identify potential areas for improvement, such as adding new features or rewards to increase the overall engagement time of your players.
7. Retention Rate
Retention rate is the percentage of players who continue to play after a certain period (e.g., one week or one month) since downloading your game. This metric is crucial as it measures how successful your game is in retaining players over time. A higher retention rate indicates that users are regularly returning to play, which can lead to a more significant number of engaged and paying players.
To improve your retention rate, you can use tactics such as offering in-game rewards for returning players, sending push notifications to remind them to play, and continuously updating your game with new content to keep user satisfaction high. Retention rates differ from game to game, so it’s essential to track this metric over time and compare it with industry standards.
Data Collection For Business Growth with Helika
Now that we’ve identified the different metrics to track to start improving user engagement rate, you might be wondering how exactly do you collect this data? This is where Helika comes in.
Helika provides a comprehensive suite of tools for business growth and development, including sophisticated analytics that tracks player behavior and engagement in real-time. With Helika, you can easily monitor all the metrics discussed above, along with many others, to understand how your game is performing and where improvements can be made.
This grants your Web3 game studio with the ability to make data-driven decisions that positions your title for long-term success. Each user interaction is tracked from page views to in-game purchases, providing valuable insights into your target audience’s behavior and preferences.
Feel free to contact us to share more about your target audience and learn more about how Helika can help you grow your business.
Tips To Boost User Engagement For Your Game
After you’ve taken a closer look at the user journey, you’ll be able to boost user engagement for your game as these valuable insights help you understand where your game falls short and what areas could make for impactful improvements. With Helika’s analytics, you’ll have access to data that can pinpoint exactly which features of your game are contributing to a high bounce rate or low retention rates.
Each individual game has a unique data fingerprint and it’s best to learn how Helika can help you on an personalized basis but here are some general tips to keep in mind when trying to boost user engagement for your game:
- Regularly update your game: Keeping your game fresh with new content, features, and events can help increase player interest and retention.
- Listen to player feedback: Take into account what players are saying about your game and use that information to make necessary improvements.
- Engage with the community: Building a strong relationship with your player community can create a sense of loyalty and investment in your game. This could include hosting events, creating social media pages, or utilizing in-game chat features.
- Offer rewards and incentives: Players are more likely to stay engaged if they feel rewarded for their efforts. Consider offering special bonuses or rewards for completing tasks, reaching milestones, or participating in events.
- Improve user experience: Make sure your game is easy to navigate, understand, and play. This can greatly impact player engagement and retention rates. With Helika, you’ll know exactly which areas of your game may need improvement to enhance the overall user experience.
Overall, by using Helika’s analytics and implementing these tips, you’ll be able to boost user engagement for your game and create a more successful gaming experience for both you and your players
Final Thoughts
Customer satisfaction should not be neglected as a game developer. With so many great games hitting the market (including yours) it’s important to continuously strive for improvement and make sure your players are happy. Utilizing Helika’s analytics can greatly assist in this process, providing valuable insights and data to help you make informed decisions.
