Event tracking is an important aspect of reaching your business goals as a game developer. By being able to highlight key metrics, track user actions and better understand how users interact with your game, you can make data-driven decisions that will drive your game’s success.
In this guide, we’ll cover everything you need to know about event tracking with game analytics and how it can improve your overall gaming experience.
Guiding User Behavior with Event Tracking
When it comes to games, developer have the opportunity to guide behaviour that leads to purchases by first and foremost making the game fun. This involves game design and game theory. Now, how does a gaming company actually achieve this feat? One of the best ways is by using event tracking. This strategy refers to recording user interactions within a game, such as button clicks, page views, level completions, or in-app purchases.
With tracking of each specific event, developers are able to gather valuable data about user experience and make informed decisions to improve the overall gaming experience. By understanding how users interact with a game, developers can identify and eliminate pain points, optimize gameplay elements, and drive more revenue.
3 Examples of Events
There are many types of event data. We alluded to some in the section above but here’s a list of the most typical types of events that we see on game analytics platforms:
1. Gameplay Events
- Level completions
- In-game purchases
- Player deaths or failures
- Achievements unlocked
2. User Behavior Events
- Time spent in a particular area of the game
- Frequency of gameplay sessions
- User demographics (age, gender, location)
3. Technical Events
- Game crashes or bugs
- Loading times
- Device type and operating system
By segmenting different aspects that make the entirety of the game and going even deeper with specific event tracking of each aspect, developers can gain a comprehensive understanding of how users engage with their game. This knowledge can then be used to improve the user experience and guide players towards making in-app purchases.
Now, all this may be overwhelming for game developers. There are many nuances of event tracking, from setting it up correctly to analyzing and interpreting the data. This is where game analytics platforms come into play.
Helika, being the leading game analytics company has experienced first hand the difficulty many game developers face when it comes to efficiently managing and utilizing event data. To address this issue, they have developed a comprehensive game analytics platform that simplifies the process of collecting, organizing, and analyzing event data.
Feel free to contact us here at Helika to learn more about how event tracking can optimize your gameplay and provide a practical roadmap on improving revenues. Our team of experts can provide guidance and support in implementing event tracking for your game, ensuring that you have all the necessary tools and resources to make data-driven decisions and achieve success in the competitive world of gaming.
Improving Your Game’s Conversion Rate
As mentioned earlier, there are many ways event tracking can improve your game. From better retention to optimizing monetization stratagies, data-driven decisions are key. But one of the most significant improvements event tracking can bring is in your game’s conversion rate.
A conversion rate refers to the percentage of players who complete a specific goal or action within your game. Conversion events are actions such as, add to cart, subscription purchase, or completing a level. These events are vital in understanding user behavior and identifying where players may be dropping off in the conversion funnel.
By having an event name throughout your funnel, you can track the conversion rates for each step and identify areas that may need improvement. This data can also help your product teams make informed decisions on how to optimize the user journey, potentially leading to higher conversion rates.
For example, by knowing that completion of a certain level during a free trial leads to the first step of a conversion funnel, you can focus on making that level more engaging to increase the chances of players completing it and potentially converting. This can encourage you to try a / b testing different UX elements or game features to see which version leads to the highest conversion rate.
Furthermore, event tracking can also help you understand your players’ behavior and what motivates them to convert. By analyzing data such as user clicks and system events, you can identify patterns of successful conversions and replicate them in other areas of your game. This can lead to a more tailored and personalized experience for players, which can ultimately lead to higher conversion rates.
Depending on the event type, specific goals can also be set to track the conversion rate. For example, if your goal is to increase in-app purchases, you can set a target conversion rate of 25%. This allows you to measure the success of your efforts and make necessary adjustments.
Go Beyond Best Practices (Use Analytics Tools)
User data can be difficult to interpret even with accurate collection. This is because a key event, such as a purchase or level completion, can have multiple factors influencing it. For example, a player may have been more likely to make an in-app purchase because they received a promotional offer, rather than because of the game itself.
To truly understand your conversion rates and optimize them, it is important to go beyond just collecting data and analyzing key events. Utilizing powerful tools such as cohort analysis and funnel visualization can help you take a deeper dive into your data and identify specific areas for improvement.
Event tracking is a powerful tool but only if it’s paired with data scientists that knows how to interpret and analyze the data accurately. Helika is a dedicated analytics platform designed specifically for game developers, with features such as predictive analytics and AI-powered insights. These advanced tools can help you understand player behavior at a granular level and make data-driven decisions to improve your conversion rates.
Real-Time Analytics For Your Marketing Efforts
With Helika, marketing campaigns can be better optimized. User interactions are made clear and button clicks can be tracked in real-time. This allows for specific actions to be identified and analyzed, giving you a better understanding of your audience and their behavior.
By tracking data in real-time, whether it be in-game or on a web page designed to lead to conversions, Helika’s mastery in data collection and ability to communicate valuable insights from that data can greatly enhance the effectiveness of your marketing efforts.
Many of the top game developers have already recognized Helika as an essential asset and partner for their business. With its user-friendly interface and advanced features, Helika can significantly improve your ability to gather and analyze data for optimizing conversion rates.
Final Thoughts
Whether you’re a traditional game studio creating mobile applications or an upstart Web3 Telegram game, understanding the behaviors and needs of your audience is crucial for success. With Helika, you can dive deep into your data and identify specific areas for improvement. So, are you ready to take your game development and marketing efforts to the next level? Try Helika today!
