The primary goal of games is to create feedback loops that encourage better retention rates leading to improved revenues. Game developers strive to create engaging and immersive experiences that keep players coming back for more. To achieve this, game designers need to continuously work on improving their reward systems. This article breaks down the importance of effective game reward systems and how Helika, a predictive analytics tool, can help optimize them for better business objectives.
Key Takeaways:
- It’s important to understand the different reward types available.
- Encourage a sense of progression and personal growth.
- Create both Intrinsic motivations vs extrinsic rewards.
- Data analytics helps create a well-optimized rewards program.
Examples of Different Reward Types
Game rewards with real world value is made possible thanks to blockchain technology. It allows game developers to create a decentralized economy and provides players with a sense of ownership over their in-game assets. These can take the form of in-game items, digital currency or even access to exclusive content.
Social Prestige as a form of in-game currency also exists in various games. It has no monetary value, however it allows players to showcase their achievements and status within the game community. This form of reward appeals to players who crave recognition and social validation from their peers. Whether it be an avatar that is only unlockable after reaching a certain level or leaderboard rankings, social prestige is an important type of reward to consider in game design.
With various types of rewards available, it’s important for game designers to carefully select which ones to incorporate into their game and how they will be earned. Understanding the motivations of players is crucial in this process. Predictive analytics can also be utilized to analyze player data and determine the most effective rewards for different types of players. Helika specalizes in Web3 game analytics and can help game developers make data-driven decisions when it comes to rewards.
Creating Timelines of Progression and Personal Growth
Once the reward types have been determined, mapping out a timeline of progression and personal growth for players is essential. This can be achieved through the use of loyalty programs, which incentivize players to continue playing by offering rewards for consistent engagement.
Other powerful tools to track player progress include achievement systems and levelling up mechanisms. These not only provide a sense of accomplishment for players, but also give them a clear path to follow in order to reach their goals within the game. As players progress through levels, they are able to unlock new features, tangible and social rewards and even unique challenges, keeping them engaged and motivated to continue playing.
Your timelines and progression paths should align with your reward structure creating a predictable and satisfying flow for players. This visual representation of their progress can also serve as a form of positive reinforcement, encouraging players to continue playing and striving for even greater achievements.
Creating Both Internal Rewards and External Validations
When it comes to the motivations of players, it is important to consider both internal motivations (such as a sense of accomplishment or personal growth) and external validations (such as tangible rewards or social recognition). By incorporating both types of rewards into your game, you can appeal to a wider range of player motivations and keep them engaged for longer periods of time.
Intrinsic motivation is the internal desire to engage in an activity solely for the enjoyment and satisfaction it brings. This type of motivation can be fostered through challenging yet achievable goals, meaningful choices within the game, and opportunities for self-expression. Social interactions can play to external validations, providing players with a sense of belonging and recognition within the community.
Your reward function should take into account both intrinsic and extrinsic motivations, offering a variety of rewards that appeal to different player types. This could include unlocking new levels or features, earning virtual currency or items, or obtaining social status within the game.
However, real world connections and rewards can also have a powerful impact on player motivation. For example, offering discounts or prizes to players who achieve certain milestones in the game can create a sense of tangible reward and further motivate players. Paired with analytically optimized segmentation, your marketing team can identify and target specific player segments with personalized rewards, increasing player engagement and retention rates.
Utilizing Data Analysis To Better Understand Player Behavior
Although rewards themselves can increase player retention, other aspects of your game mechanics can make it difficult for players to continue, despite the alluring rewards. Best practices can help improve your game optimization but analytics is what will give you a deeper understanding of your player’s preferences and behaviour.
Helika has partnered with the leading Web3 studios in the gaming industry and has helped developers find the right balance when creating effective reward systems. If you’re a game designer, leveraging analytics to understand player behaviour is crucial. Data analysis can provide insights into which game features are most popular and engaging for players, allowing you to make informed decisions when designing future updates or new games.
With clear goals in mind, players are more likely to stay engaged and motivated when playing your game. Gathering data on player behaviour and preferences can help you identify which goals are most effective, allowing you to tailor your game mechanics to appeal to a wider range of players. So, feel free to contact us at Helika to learn more about how data analysis can help improve your game design and keep players coming back for more.
Final Thoughts
Creating an effective rewards system requires a deeper understanding of player behaviour and preferences. By utilizing data analysis, game developers can gain valuable insights into their audience, allowing them to create personalized rewards and improve overall gameplay experience. Remember, human psychology doesn’t have to be a mystery when designing rewards for your game – leverage analytics to make informed decisions and keep your players engaged.
