In an era of competing NFT marketplaces, NFT royalties have fallen by the wayside.
The golden rule of marketing is to understand your audience, and this is especially true for NFT projects. While there’s no marketing or community-building playbook for an NFT project, the role of data analytics in driving informed business decisions remains the same between Web2 and Web3.
Here are 3 different reasons why data analytics are necessary to stay competitive in the rapidly evolving NFT landscape.