With the rise of blockchain technology and NFTs, the gaming industry is experiencing a major shift towards decentralized and more user-centric experiences. As such, it is crucial for game developers to understand their users and continuously improve the overall gaming experience. There are many types of metrics that game developers can measure to ensure a… Continue reading 10 User Experience Metrics To Measure For Web3 Games
Data-driven decisions and analysis techniques are needed in today’s competitive game environment. With subtle changes being enough to cause massive valleys or peaks when it comes to engagement levels and other essential gaming metrics, it is becoming increasingly crucial for game developers to understand player behaviors and preferences. This understanding can be achieved through the… Continue reading How To Use Player Behavior Analysis For Web3 Games
There are many gamification strategies that game developers can track to analyze the success of their game. But when it comes to implementing gamification techniques in business, the metrics may differ. In this article, we will discuss some essential metrics that game studios should track to measure the success the financial side of their game… Continue reading Top Web3 Gamification Metrics To Measure For Success
Churn rate refers to the percentage of customers who have stopped using a product or service during a given time period. In the context of Web3 games, it is one of the most important metrics to track because as we integrate this new technology into our existing business models, it becomes crucial to maintain a… Continue reading How To Analyse & Calculate Churn Rate In Web3 Games
In the competitive market of Web3 gaming, industry leaders must continuously find ways to keep their players engaged and satisfied. With the rise of blockchain-based games, there is a paradigm shift in the gaming landscape. Traditional web and mobile games are now competing with a new wave of immersive experiences that offer players full control… Continue reading How To Improve Player Retention With Web3 Gaming
The gaming industry has evolved through out the years as technology develops. With the integration of blockchain, the gaming landscape has once again been disrupted as non-fungible tokens present new economic models and opportunities for gamers, game developers, and investors. In this article, we will be discussing the various aspects of gaming that are impacted… Continue reading Exploring Evolution & Growth Trends of Web3 Game Development
If you’re building a Web3 game, understanding the Non-Fungible Token (NFT) market is crucial. NFTs, which are unique digital assets that cannot be replicated or exchanged for another asset, have seen a significant growth in recent years. In-game assets have been a part of the gaming industry for a long time, but with the advent… Continue reading How To Use NFT Market Analytics & Trends For Web3 Games
Over the last decades, new business models have constantly emerged that helped to grow the size of the gaming market to $184B. Often, these were enabled by platform shifts. Arcades were pay-to-play, home consoles brought premium games, the internet established DLCs, and mobile drives on free-to-play and microtransactions. With rising global internet connectivity… Continue reading From Games-as-a-Service to Games-as-a-Platform
To increase our marketing effectiveness, we employ segmentation to tailor messages to different target groups. Understanding our customers goes beyond mere demographics like age, gender, and location. To truly connect with and influence an audience, we need to delve deeper into their psychological profiles—this is where psychographic segmentation comes into play. What is… Continue reading How To Use Psychographic Segmentation
It’s no secret that the initial reception of a new title often makes or breaks its success. The most recent example of this phenomenon in 2024 was Palworld, a survival game lovingly dubbed “Pokemon with guns.” The game saw five million installs within just three days of its Early Access release. Enter the concept… Continue reading What Is a Golden Cohort in Gaming?
