Emotional storytelling is at the core of building strong brands, and when it comes to the gaming industry, it is no different. In fact, emotional branding and storytelling can play an even bigger role in connecting with gamers and creating a loyal customer base. Sure, gameplay and graphics are important, but it’s the emotional impact… Continue reading 6 Examples of Emotional Branding & Storytelling In Gaming
The best way to increase revenue and the average time real users spend on gaming apps is by optimizing user experience. A poor user experience can prevent your game from ever reaching its true potential. In this article, we’ll explore 7 best practices and ways you can optimize user experience in the digital gaming industry.… Continue reading 7 Secret Ways Game Developers Can Optimize User Experience
Creating a successful customer loyalty program can make the difference between an over-hyped game that fails to retain players and a highly profitable game with a dedicated fan base. In the world of gaming, keeping players engaged is crucial for long-term success. With so many competing games on the market, it’s important for game developers… Continue reading Top 3 Best Customer Loyalty Programs For Games
Developing a successful marketing strategy for your game can be challenging, especially in today’s crowded market. As a game developer, it is important to understand your target audience and their behavior in order to effectively reach and engage with them. One effective way to do this is through behavioral segmentation. This involves dividing your customer… Continue reading 7 Behavioral Segmentation Strategies For Game Developers
If you’re building a Web3 game, understanding the Non-Fungible Token (NFT) market is crucial. NFTs, which are unique digital assets that cannot be replicated or exchanged for another asset, have seen a significant growth in recent years. In-game assets have been a part of the gaming industry for a long time, but with the advent… Continue reading How To Use NFT Market Analytics & Trends For Web3 Games
In the dynamic world of mobile gaming, where user attention is a coveted commodity, the ability to captivate and retain your audience is paramount to success. One powerful tool that can elevate your game’s engagement and user experience is the strategic use of rich push notifications. These visually striking messages, brimming with multimedia elements, have… Continue reading Leveraging Rich Push Notifications for Mobile Games
Keep it simple, stupid Data-driven game development is the key to all successful games. However, the flood of data can feel overwhelming at times. This guide will help you focus on the most essential KPIs and mobile game metrics along the funnel. One primary metric at each step serves as an overview, while secondary metrics… Continue reading Top 4 Metrics You Should Track To Measure Mobile Game Success
To increase our marketing effectiveness, we employ segmentation to tailor messages to different target groups. Understanding our customers goes beyond mere demographics like age, gender, and location. To truly connect with and influence an audience, we need to delve deeper into their psychological profiles—this is where psychographic segmentation comes into play. What is… Continue reading How To Use Psychographic Segmentation
It’s no secret that the initial reception of a new title often makes or breaks its success. The most recent example of this phenomenon in 2024 was Palworld, a survival game lovingly dubbed “Pokemon with guns.” The game saw five million installs within just three days of its Early Access release. Enter the concept… Continue reading What Is a Golden Cohort in Gaming?
In-game analytics have forever been key to games’ successes. They enable game studios to monitor player behavior, allowing them to uncover insights that help inform game development and live ops, increase player retention, and optimize monetization. Web3 introduces a new layer to the existing data needs – on-chain actions. Players now interact with games… Continue reading Unlocking Web3 In-game Analytics: Where Off-chain and On-chain Player Data Meet
