The gaming industry uses similar metrics as subscription-based businesses to track their performance and success. One of the most important metrics for gaming companies is the retention rate. This metric measures the percentage of players who continue playing a game over a specific period of time. The reason why retention rate is important in games… Continue reading Retention Rate vs Churn Rate In Games (Ultimate Guide)
The DAU/MAU ratio is a metric that game analysts use to measure the success of a mobile game. It is expressed as a percentage and represents the number of daily active users (DAU) compared to the monthly active users (MAU). This ratio shows valuable insights into how engaged and loyal a game’s user base is.… Continue reading DAU/MAU Ratio Analysis For Games (Key Metric Explained)
A/B testing, also known as split testing or bucket testing, is a powerful tool used by product managers and developers in the gaming industry to continuously improve their games. It involves presenting different versions of a game element, such as a level or feature, to different groups of players and analyzing the resulting data to… Continue reading A/B Testing For Mobile Games (Benefits & Strategies)
Monetization funnels are an essential aspect of any business, and game companies are no exception. As a digital marketer in the gaming industry, it is crucial to have a deep understanding of different types of funnels and how they can effectively drive revenues for your company. In this article, we will explore the optimal monetization… Continue reading What Is The Optimal Monetization Funnel For Game Companies?
When it comes to user behavior, understanding the patterns and trends of your customers over time is crucial for business growth. This is where behavioral cohorts come into play. By segmenting a group of users, game developers, marketers, and analysts can gain valuable insights into their customers’ behavior and make informed decisions on how to… Continue reading Behavioral Cohorts For Game Developers (Definitive Guide)
Why is it that some games seem to spread like wildfire, while others struggle to gain traction? The answer lies in understanding the concept of virality and tracking the right metrics to measure it. By utilizing these metrics, gaming companies can effectively analyze and improve their virality rate, leading to increased user growth and revenue.… Continue reading 6 Most Important Virality Metrics To Track In Gaming
Churn rate refers to the percentage of customers who have stopped using a product or service during a given time period. In the context of Web3 games, it is one of the most important metrics to track because as we integrate this new technology into our existing business models, it becomes crucial to maintain a… Continue reading How To Analyse & Calculate Churn Rate In Web3 Games
In the competitive market of Web3 gaming, industry leaders must continuously find ways to keep their players engaged and satisfied. With the rise of blockchain-based games, there is a paradigm shift in the gaming landscape. Traditional web and mobile games are now competing with a new wave of immersive experiences that offer players full control… Continue reading How To Improve Player Retention With Web3 Gaming
With more and more businesses realizing the importance of customer engagement, it’s no surprise that the gaming industry has also joined in on the trend. In fact, many popular games, such as The Sandbox and Legends of Venari, have successfully implemented customer engagement strategies to build a loyal fan base and increase revenue. Let’s take… Continue reading 5 Customer Engagement Examples From Top Games
Acquisition costs can often be high for businesses, especially in competitive industries like gaming. Companies may spend large amounts on marketing campaigns and other strategies to attract new customers and drive revenue. However, it’s essential to also consider the long-term value of those customers. It’s easier to keep a customer than to acquire a new… Continue reading Why Customer Lifetime Value Matters (Game Developers Guide)
