Keep it simple, stupid Data-driven game development is the key to all successful games. However, the flood of data can feel overwhelming at times. This guide will help you focus on the most essential KPIs and mobile game metrics along the funnel. One primary metric at each step serves as an overview, while… Continue reading Top 4 Metrics You Should Track To Measure Mobile Game Success
To increase our marketing effectiveness, we employ segmentation to tailor messages to different target groups. Understanding our customers goes beyond mere demographics like age, gender, and location. To truly connect with and influence an audience, we need to delve deeper into their psychological profiles—this is where psychographic segmentation comes into play. What is… Continue reading How To Use Psychographic Segmentation
It’s no secret that the initial reception of a new title often makes or breaks its success. The most recent example of this phenomenon in 2024 was Palworld, a survival game lovingly dubbed “Pokemon with guns.” The game saw five million installs within just three days of its Early Access release. Enter the… Continue reading What Is a Golden Cohort in Gaming?
In-game analytics have forever been key to games’ successes. They enable game studios to monitor player behavior, allowing them to uncover insights that help inform game development and live ops, increase player retention, and optimize monetization. Web3 introduces a new layer to the existing data needs – on-chain actions. Players now interact with games… Continue reading Unlocking Web3 In-game Analytics: Where Off-chain and On-chain Player Data Meet
End-to-End Marketing Attribution with Helika In the wild world of web3 gaming, where companies compete for players’ attention 24/7 with NFT mints, airdrops, influencer campaigns, and playtests, teams need to utilize a broad set of marketing channels and campaigns to acquire players, holders, and supporters. The biggest challenge: Onchain actions. Now, users have a… Continue reading How to Find and Optimize for Your Golden Cohort with Helika Attribution
In an era of competing NFT marketplaces, NFT royalties have fallen by the wayside.
Optional royalties were first popularized by Magic Eden, a dominant Solana NFT marketplace, after upstarts like Hadeswap quickly began capturing market share by employing zero-royalty models. Popular marketplaces LooksRare and Blur soon followed suit by making royalties an opt-in functionality for holders, with Blur enforcing royalties for creators only if other marketplaces (i.e., OpenSea) were blocked.
