Category: Marketing

When it comes to data analytics and conversion optimization, measuring soft launch metrics differs from product launch metrics as it introduces a different set of priorities. The main purpose of a soft launch is to test the product in a real-world setting, gather user feedback and valuable insights, and make data-driven decisions that will lead… Continue reading 5 Most Important Soft Launch Metrics To Track

Game developers must gain actionable insights from player experiences to improve retention, game play, and monetization. With the ever-growing popularity of online gaming, competition within the industry has intensified. Therefore, having a deep understanding of player behavior and preferences is crucial for success. In this article, we will explore the best practices for utilizing game… Continue reading Real-Time Game Analytics (Top Tools & Insights)

There are many retention strategies that game developers can adopt to keep their players coming back for more. One effective way is through the use of retention triggers – psychological techniques that encourage players to continue playing and engaging with a game. In this article, we will discuss why retention triggers are important for game… Continue reading What Are Retention Triggers For Game Developers?

Game developers often face the challenge of retaining and re-engaging users after their initial visit to a game. One effective way to address this is through engagement retargeting strategies. These strategies involve targeting users who have already shown interest in a game, but may need some extra push to continue engaging with it. In this… Continue reading 3 Engagement Retargeting Strategies For Game Developers

The gaming industry uses similar metrics as subscription-based businesses to track their performance and success. One of the most important metrics for gaming companies is the retention rate. This metric measures the percentage of players who continue playing a game over a specific period of time. The reason why retention rate is important in games… Continue reading Retention Rate vs Churn Rate In Games (Ultimate Guide)

The DAU/MAU ratio is a metric that game analysts use to measure the success of a mobile game. It is expressed as a percentage and represents the number of daily active users (DAU) compared to the monthly active users (MAU). This ratio shows valuable insights into how engaged and loyal a game’s user base is.… Continue reading DAU/MAU Ratio Analysis For Games (Key Metric Explained)

A/B testing, also known as split testing or bucket testing, is a powerful tool used by product managers and developers in the gaming industry to continuously improve their games. It involves presenting different versions of a game element, such as a level or feature, to different groups of players and analyzing the resulting data to… Continue reading A/B Testing For Mobile Games (Benefits & Strategies)

Monetization funnels are an essential aspect of any business, and game companies are no exception. As a digital marketer in the gaming industry, it is crucial to have a deep understanding of different types of funnels and how they can effectively drive revenues for your company. In this article, we will explore the optimal monetization… Continue reading What Is The Optimal Monetization Funnel For Game Companies?

When it comes to user behavior, understanding the patterns and trends of your customers over time is crucial for business growth. This is where behavioral cohorts come into play.  By segmenting a group of users, game developers, marketers, and analysts can gain valuable insights into their customers’ behavior and make informed decisions on how to… Continue reading Behavioral Cohorts For Game Developers (Definitive Guide)