Creating a successful customer loyalty program can make the difference between an over-hyped game that fails to retain players and a highly profitable game with a dedicated fan base. In the world of gaming, keeping players engaged is crucial for long-term success. With so many competing games on the market, it’s important for game developers… Continue reading Top 3 Best Customer Loyalty Programs For Games
Developing a successful marketing strategy for your game can be challenging, especially in today’s crowded market. As a game developer, it is important to understand your target audience and their behavior in order to effectively reach and engage with them. One effective way to do this is through behavioral segmentation. This involves dividing your customer… Continue reading 7 Behavioral Segmentation Strategies For Game Developers
When it comes to creating character interactions within your video games, there are many different approaches you can take. One popular method is using a dialogue system, which allows players to engage in conversations with non-player characters (NPCs) and make choices that influence the outcome of the game. In this guide, we will explore how… Continue reading How To Write Branching Dialogue Systems In Games
1. Daily Active Users (DAU) and Monthly Active Users (MAU) Understanding DAU and MAU Daily Active Users (DAU) and Monthly Active Users (MAU) are fundamental game metrics that gauge the number of unique players engaging with a game over specified timeframes. DAU measures the number of users interacting with the game daily, while MAU… Continue reading 7 Essential Game Metrics Every Game Developer Should Know
Understanding your audience is essential to creating engaging and successful experiences in the context of game development. One of the most effective frameworks for this understanding is the Bartle Player Taxonomy. Developed by Richard Bartle in 1996, this model categorizes players into four distinct types based on their motivations and interactions within games. This… Continue reading The Bartle Player Taxonomy: Understanding Your Player Type
The video game industry is experiencing rapid evolution, with new gaming industry trends reshaping how we play and interact with digital entertainment. From cutting-edge technology to innovative gameplay mechanics, these developments are transforming the gaming landscape at an unprecedented pace. As players and developers alike adapt to these changes, the industry continues to push boundaries… Continue reading Top Gaming Industry Trends Shaping the Industry’s Future
Over the last decades, new business models have constantly emerged that helped to grow the size of the gaming market to $184B. Often, these were enabled by platform shifts. Arcades were pay-to-play, home consoles brought premium games, the internet established DLCs, and mobile drives on free-to-play and microtransactions. With rising global internet connectivity… Continue reading From Games-as-a-Service to Games-as-a-Platform
Keep it simple, stupid Data-driven game development is the key to all successful games. However, the flood of data can feel overwhelming at times. This guide will help you focus on the most essential KPIs and mobile game metrics along the funnel. One primary metric at each step serves as an overview, while secondary metrics… Continue reading Top 4 Metrics You Should Track To Measure Mobile Game Success
It’s no secret that the initial reception of a new title often makes or breaks its success. The most recent example of this phenomenon in 2024 was Palworld, a survival game lovingly dubbed “Pokemon with guns.” The game saw five million installs within just three days of its Early Access release. Enter the concept… Continue reading What Is a Golden Cohort in Gaming?
In-game analytics have forever been key to games’ successes. They enable game studios to monitor player behavior, allowing them to uncover insights that help inform game development and live ops, increase player retention, and optimize monetization. Web3 introduces a new layer to the existing data needs – on-chain actions. Players now interact with games… Continue reading Unlocking Web3 In-game Analytics: Where Off-chain and On-chain Player Data Meet
