Predictive models are widely used in the gaming industry to analyze player behavior and make data-driven decisions. The basic idea of predictive modeling is to use historical data and machine learning techniques to make accurate predictions about future outcomes. In this article, we will explore some examples of predictive models used in gaming analytics and… Continue reading 4 Examples of Predictive Models (Gaming Analytics)
The gaming industry uses similar metrics as subscription-based businesses to track their performance and success. One of the most important metrics for gaming companies is the retention rate. This metric measures the percentage of players who continue playing a game over a specific period of time. The reason why retention rate is important in games… Continue reading Retention Rate vs Churn Rate In Games (Ultimate Guide)
The DAU/MAU ratio is a metric that game analysts use to measure the success of a mobile game. It is expressed as a percentage and represents the number of daily active users (DAU) compared to the monthly active users (MAU). This ratio shows valuable insights into how engaged and loyal a game’s user base is.… Continue reading DAU/MAU Ratio Analysis For Games (Key Metric Explained)
Fairness is pivotal to games. Who wants to play a game that is rigged in someone’s favor? A balanced game ensures that all players have an equal chance of winning, without any unfair advantage given to certain players. However, achieving balance in games is not a simple task. In this article, we’ll shed some light… Continue reading Game Balancing Strategies & Tips (Design Guide)
A/B testing, also known as split testing or bucket testing, is a powerful tool used by product managers and developers in the gaming industry to continuously improve their games. It involves presenting different versions of a game element, such as a level or feature, to different groups of players and analyzing the resulting data to… Continue reading A/B Testing For Mobile Games (Benefits & Strategies)
Monetization funnels are an essential aspect of any business, and game companies are no exception. As a digital marketer in the gaming industry, it is crucial to have a deep understanding of different types of funnels and how they can effectively drive revenues for your company. In this article, we will explore the optimal monetization… Continue reading What Is The Optimal Monetization Funnel For Game Companies?
When it comes to user behavior, understanding the patterns and trends of your customers over time is crucial for business growth. This is where behavioral cohorts come into play. By segmenting a group of users, game developers, marketers, and analysts can gain valuable insights into their customers’ behavior and make informed decisions on how to… Continue reading Behavioral Cohorts For Game Developers (Definitive Guide)
If you’re a game developer searching for better results for your games, one of the key metrics you should focus on is session duration. This metric measures the average length of time a user spends playing your game, from start to finish. At Helika, we’ve seen that session duration is one of the most important… Continue reading What Is Session Duration Analysis In The Game Industry?
There are many effective ways game developers can monetize their mobile games, including using a subscription model, implementing video or banner ads, offering in-game purchases and utilizing interstitial ads. In recent years, the gaming industry has seen a surge of unique and creative monetization strategies, making it crucial for developers to stay updated on the… Continue reading 5 Best Game Monetization Strategies (Revenue Models)
With the rise of blockchain technology and NFTs, the gaming industry is experiencing a major shift towards decentralized and more user-centric experiences. As such, it is crucial for game developers to understand their users and continuously improve the overall gaming experience. There are many types of metrics that game developers can measure to ensure a… Continue reading 10 User Experience Metrics To Measure For Web3 Games
