Monetization funnels are an essential aspect of any business, and game companies are no exception. As a digital marketer in the gaming industry, it is crucial to have a deep understanding of different types of funnels and how they can effectively drive revenues for your company. In this article, we will explore the optimal monetization… Continue reading What Is The Optimal Monetization Funnel For Game Companies?
When it comes to user behavior, understanding the patterns and trends of your customers over time is crucial for business growth. This is where behavioral cohorts come into play. By segmenting a group of users, game developers, marketers, and analysts can gain valuable insights into their customers’ behavior and make informed decisions on how to… Continue reading Behavioral Cohorts For Game Developers (Definitive Guide)
If you’re a game developer searching for better results for your games, one of the key metrics you should focus on is session duration. This metric measures the average length of time a user spends playing your game, from start to finish. At Helika, we’ve seen that session duration is one of the most important… Continue reading What Is Session Duration Analysis In The Game Industry?
There are many effective ways game developers can monetize their mobile games, including using a subscription model, implementing video or banner ads, offering in-game purchases and utilizing interstitial ads. In recent years, the gaming industry has seen a surge of unique and creative monetization strategies, making it crucial for developers to stay updated on the… Continue reading 5 Best Game Monetization Strategies (Revenue Models)
With the rise of blockchain technology and NFTs, the gaming industry is experiencing a major shift towards decentralized and more user-centric experiences. As such, it is crucial for game developers to understand their users and continuously improve the overall gaming experience. There are many types of metrics that game developers can measure to ensure a… Continue reading 10 User Experience Metrics To Measure For Web3 Games
You can create a story line of what you believe could be the best game ever but at the end of the day, if the player experience and overall game flow is poor, then it won’t be a success. There are different ways to approach game design and many successful games have their own unique… Continue reading 9 Brilliant Game Design Examples and What Makes Them Great
Hyper-casual games are designed to reach a wide audience but that doesn’t mean they are easy to create. In fact, creating a successful hyper-casual game requires the right balance of gameplay mechanics, user engagement, and monetization strategies. In this guide, we will cover the most effective hyper-casual game mechanics that can make or break your… Continue reading 6 Hyper-Casual Game Mechanics (Ultimate Guide)
Data-driven decisions and analysis techniques are needed in today’s competitive game environment. With subtle changes being enough to cause massive valleys or peaks when it comes to engagement levels and other essential gaming metrics, it is becoming increasingly crucial for game developers to understand player behaviors and preferences. This understanding can be achieved through the… Continue reading How To Use Player Behavior Analysis For Web3 Games
There are many gamification strategies that game developers can track to analyze the success of their game. But when it comes to implementing gamification techniques in business, the metrics may differ. In this article, we will discuss some essential metrics that game studios should track to measure the success the financial side of their game… Continue reading Top Web3 Gamification Metrics To Measure For Success
Churn rate refers to the percentage of customers who have stopped using a product or service during a given time period. In the context of Web3 games, it is one of the most important metrics to track because as we integrate this new technology into our existing business models, it becomes crucial to maintain a… Continue reading How To Analyse & Calculate Churn Rate In Web3 Games
