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Unlocking the Secret to User Stickiness in Games: Strategies To Increase Your Userbase

In the ever-evolving web3 gaming world, securing a dedicated player base is paramount. This is where user stickiness becomes a critical metric for gauging a game’s success in retaining its audience. By enhancing user stickiness, games can achieve higher engagement rates, keep players active, and increase overall game optimization scores. Recognizing the integral role game… Continue reading Unlocking the Secret to User Stickiness in Games: Strategies To Increase Your Userbase

Game A/B Testing: Optimizing Your Game for Success

A/B testing is a data-driven approach that involves comparing and contrasting different variants of your game to determine which version performs better. By conducting controlled experiments, you can make informed decisions based on real-world data rather than relying on assumptions or guesswork.   In the context of game development, A/B testing allows you to test… Continue reading Game A/B Testing: Optimizing Your Game for Success

Web3 Game Optimization: Enhance Player Engagement and Improve Monetization

Web3 games have quickly emerged as a disruptive force in the ever-evolving gaming landscape, providing immersive experiences and new opportunities for players and developers alike. Utilizing blockchain technology, these immersive experiences give players actual ownership over in-game assets for an engaging, rewarding experience – however, to fully capitalize on Web3 games’ potential, developers need strategies… Continue reading Web3 Game Optimization: Enhance Player Engagement and Improve Monetization

The Power of Competitive Analytics for NFT Projects

It’s no secret that Web3 has a small user base—especially relative to the billions of users that Web2 social platforms and games collectively have today. While there aren’t established metrics on the total number of NFT enthusiasts, the following Dune Analytics dashboard shows that the average range of daily to weekly NFT traders fluctuates between 10,000 – 250,000.

Building Sustainable NFT Projects in an Era of Zero Royalties

In an era of competing NFT marketplaces, NFT royalties have fallen by the wayside.

Optional royalties were first popularized by Magic Eden, a dominant Solana NFT marketplace, after upstarts like Hadeswap quickly began capturing market share by employing zero-royalty models. Popular marketplaces LooksRare and Blur soon followed suit by making royalties an opt-in functionality for holders, with Blur enforcing royalties for creators only if other marketplaces (i.e., OpenSea) were blocked.

Why NFT Projects Need Data Analytics Pt. 1

In an era of competing NFT marketplaces, NFT royalties have fallen by the wayside.

The golden rule of marketing is to understand your audience, and this is especially true for NFT projects. While there’s no marketing or community-building playbook for an NFT project, the role of data analytics in driving informed business decisions remains the same between Web2 and Web3.

Here are 3 different reasons why data analytics are necessary to stay competitive in the rapidly evolving NFT landscape.

Web3 Gaming Analytics: Cracking the Code

Web3’s rise has revolutionized multiple industries, from finance and gaming to art and beyond. Thanks to its decentralized, transparent nature, Web3 offers unprecedented opportunities for developers, entrepreneurs, users, and innovators alike to join an inclusive digital ecosystem; gaming in particular, has found new pathways thanks to Web3.   However, to harness its full potential and… Continue reading Web3 Gaming Analytics: Cracking the Code