Acquiring potential customers within your target market is already a significant step in increasing your sales revenue. However, important things such as a milestone chart can help increase your conversion rate further once they have reached the first milestone.
This is because by mapping out major events, both the player and the game developers can visually see the next milestone and the common metrics that influence their abilities to reach it. In this article, we will discuss the key milestone metrics for player progression and how they can contribute to the success of your game.
The Utility of a Milestone Chart In Gaming
A milestone chart is a visual representation of key milestones and metrics that players need to achieve in order to progress through the game. It serves as a guide for both players and game developers, providing a clear roadmap for player progression. For example, if a player needs 10 EXP points to reach the next milestone, they can better understand how many tasks or challenges they need to complete in order to achieve that goal.
For game developers, visual milestones to measure for player progression can also lead to a higher total revenue as data-driven decisions can be made for in-game purchases. By analyzing the metrics and milestones, developers can determine how to best monetize their game and make improvements that will keep players engaged and more likely to continue with their player progression.
Common Milestone Metrics To Track For Player Progression
Each individual game may have their own unique milestones and metrics, but there are some common ones that are applicable to most games:
- EXP Points: This is a traditional metric used in many RPGs (role-playing games) and MMOs (massively multiplayer online games). By collecting EXP points, players can level up their character and unlock new abilities or areas within the game.
- Achievements: These are specific tasks or challenges that players can complete within the game. They not only provide a sense of accomplishment for players, but they also serve as milestones to measure progress.
- In-Game Currency: Many games have their own currency system, whether it be gold, coins, gems, etc. Tracking the amount of currency earned and spent by players can give insight into their in-game spending habits and overall progression in the game. In the world of Web3, certain milestones can even be rewarded with digital collectables in the form of NFTs. This adds a new layer of value to in-game currency.
- Leveling Up Skills/Abilities: Similar to EXP points, certain games allow players to level up specific skills or abilities. By tracking how often these skills are used and how quickly they are being leveled up, developers can understand how players are progressing in the game.
- Time Spent Playing: This metric may seem obvious, but it is an important one to track. By understanding how much time players are spending within the game, developers can determine if there are any points where players may be losing interest or becoming too addicted.
- Social Interactions: With the rise of online multiplayer games, social interactions have become an important aspect to measure. Tracking how often players interact with each other, whether it be through in-game chats or forming teams/clans, can provide insight into player engagement and satisfaction.
- In-Game Purchases: Many games offer the option for players to purchase additional content or items within the game with real money. By tracking these purchases, developers can understand which items are popular among players and adjust their monetization strategies accordingly.
Overall, data analytics play a crucial role in understanding player behavior and improving the overall gaming experience. As technology continues to advance, so too will the methods of collecting and analyzing this data. With a better understanding of player preferences and habits, developers can continue to create immersive and engaging gaming experiences for players and encourage them to progress throughout their game.
Monitor Progress with Helika Web3 Game Analytics
With proper analytics, it can be difficult to take corrective action. Even with a reference point to track progress, it can be hard to see which aspects of the game are impacting player progression. That’s where Helika comes into play. As the leading Web3 gaming analytics company, Helika is known for providing in-depth and actionable insights to help game developers understand their players and optimize their gaming experience.
If new customers for example was hitting specific project milestones such as ‘Avatar Created’ but failed to reach the next key milestones of actual game play, the Helika platform could help identify the issue and provide solutions to improve player engagement and retention. Your game studios’ team members can address this roadblock with practical advice. Along with other key performance indicators, project managers can be steered in the right direction that leads to key events being reached by players.
Whether it be a new feature that needs to be added to encourage game play or tweaking the onboarding process, Helika can provide guidance on what needs to be done in order to reach key milestone metrics and ensure player progression. This is crucial for the overall success of a game as it not only helps with customer acquisition but also with retaining repeat customers.
Milestone Planning with Strategic Objectives
As you’re building your Web3 game, strategic planning and risk management are crucial to its success. Tracking key milestone metrics can help you measure how well your game is performing and identify potential risks that could impact its overall success. However, before you begin tracking metrics, it’s important to establish clear goals and objectives for your game.
Your project charter should track progress and outline the major milestones you aim to achieve over the course of your project. This could include launching a beta version, reaching a certain number of active players, or generating a specific amount of revenue. These milestones should align with your overall business plan and marketing strategy.
As observed earlier, milestones can help influence players to continue with your in-game journey, track events, and evaluate the overall player experience. However, as a game developer, you can also use milestones in your own process to stay on track and measure progress towards your strategic objectives.
Final Thoughts
From experience points to cryptocurrencies being rewarded for reaching a specific point in a game, milestones can play a significant role in motivating players and keeping them engaged. They also provide developers with valuable data to track player progression, identify areas for improvement, and strategize for future updates.
With Helika, you can receive practical advice on how to track progression events and improve churn rate. These focus areas can be highlighted and your target customers can feel a deeper connection to your game as they progress with Web3 incentives combined with better game theory. Feel free to contact us today to learn more about how our product can help you succeed in the competitive blockchain gaming market.
