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Driving 75% DAU Growth: How Pixelynx Utilizes Helika’s Analytics and Data Analysts

Helika's main objective was to provide Pixelynx with valuable, data-driven insights and proactive recommendations to drive growth and success.

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Challenge

Despite their decade-long experience in mobile gaming, Pixelynx faced a significant challenge in the Web3 space: the need for granular data insights to optimize user behavior and create effective, data-driven experiences. Helika implemented a custom analytics solution tailored to Pixelynx’s needs, delivering key insights into user behavior and providing actionable data to enhance their platform.

Often, developers struggle to track the right metrics or get it wrong, but with Helika’s expertise, Pixelynx was able to accurately capture and analyze the data needed to identify key patterns and opportunities for improvement. This solution enabled granular insights into user behavior, which were crucial for making data-driven decisions.
Helika’s data analysts had weekly calls to give actionable insights into key metrics, including attribution, monetization opportunities, session length, retention, referrals, churn, and game economy management—all essential for fine-tuning the player experience
A dedicated customer success manager met weekly with the Pixelynx team, offering extensive reporting, analysis, and data solutions to ensure their data was understood in actionable terms.

What Helika Unlocks

75%

Users Joined by
DAU Increase
69.38%

Users Joined by
Increase Reward Box
Claim Engagement
33%

Users Joined by
Increase Reward Box
Claim Engagement

Paul Joffe

COO at Pixelynx

For studios looking for an analytics partner, I would encourage them to articulate their needs clearly and discuss their roadmap. Helika was great at prioritizing and helping us identify what key initial metrics to focus on. The level of customization and personalization really surprised us, and we to implement insights quickly.
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